Linyi City recently held a successful training and exchange program for key enterprises in the high-end panel and green smart home industry chains. Over 100 representatives from relevant municipal and county (district) government departments, key towns, and incubated enterprises participated in the training and observation sessions.
On the first day of the program, participants visited and inspected several leading enterprises in Lanshan District, Feixian County, and Pingyi County, observing and learning from the advanced practices of local wood companies in intelligent production, new material research and development, and green manufacturing.
During the special training and discussion, government experts gave lectures on topics such as innovative trends in large-scale home furnishings, the development of finishing materials, and the paths for enterprise transformation and upgrading. Representatives from several companies, including CONSMOS Group, shared new development models and experiences.
During the corporate sharing session, Zhang Shaolong, Chairman of CONSMOS Group, as a representative of wood export enterprises, systematically introduced CONSMOS Group's strategic layout and practical experience in international market development. He demonstrated the company's core competitiveness and ability to cope with challenges in international trade from the aspects of brand building, technological innovation, team building, and supply chain management.
1. Brand strategy: From "product export" to "brand export"
Since its establishment in 2010, CONSMOS Group has focused on brand building. Currently, the group has independently developed more than 40 building materials brands, including the "CONSMOS" brand, which has trademark protection in over 30 countries.
2. Technological innovation: Domestic patents and international certifications strengthen the foundation of quality
CONSMOS Group prioritizes investment in R&D. Leveraging its CONSMOS Wood production base and technology center, it has established industry-university-research collaborations with research institutions and universities. The group has secured 19 patents, and its CONSMOS Wood subsidiary has been recognized as a National High-Tech Enterprise. Its products hold over 10 international certifications, including the US EPA and CARB, the European CE, EUTR, FSC forest certification, and the French VOC certification. At the 136th Canton Fair, four new products launched by CONSMOS Group, including solid birch acoustic plywood and colored plywood, were successfully shortlisted for official product launches, showcasing the company's innovative achievements.
3. Team building: cultivating professional talents and enhancing development driving force
CONSMOS Group always adheres to the people-oriented principle, giving equal importance to institutionalized management, professional services and humane management. Through systematic training, career advancement channels and a comprehensive welfare system, the company has established a professional team of more than 150 people covering marketing, procurement, order follow-up, operations, R&D, product promotion, and operations, providing solid guarantees for the company's sustainable development.
4. Supply chain collaboration: Deeply integrate local resources to create an efficient export chain
CONSMOS Group aims to achieve export growth in 2023 and 2024 despite a complex environment, with its products exported to 127 countries and regions. Chairman Zhang Shaolong expressed his gratitude to government leaders and relevant departments for meticulously organizing this training and exchange event, saying the on-site observation and expert lectures were both very rewarding.
